Why should I incur this addition expense when I'm already getting bookings?

Why should I incur this addition expense when I'm already getting bookings?

Star-grading and accreditation is not only intended to increase bookings; it’s about creating a "standard" against which all boats will be measured. The introduction of this standard translates into more control and streamlining of the industry; something industry players have been pleading for, for many years. This "standard" can only improve the industry by improving problem areas that include, but are not limited to, over-pricing, over-promising and under-delivering.

For years the industry (crew/brokers/clearing houses) has been begging for a system that reflects differentiation. A star grading / accreditation system will address this. In instances where "like" vessels now have the same star grading, but offer distinctive and varying value added services, we will clearly demonstrate how each vessel stands out from the other. This way even "like" vessels can show differentiation and addresses the common arguments of “Why is that yacht more expensive than this yacht, when they are seemingly identical?"

The lack of differentiation has been an age-old problem in this industry…now consumers and brokers will clearly be able to see why some vessels charter rates are more or less costly. Sure, some brokers break it down for every enquiry, which is tiresome and frustrating; however, now brokers can simply refer to accredited vessels first!